4:07 PM
Jason Sewell
Friday, January 11, 2013
Link Storm 2013
Monday, August 6, 2012
Great Billboards
Brief look at Billboards
Billboards are an extremely common form of advertising and often at least a small part of a lot of marketing campaigns, however you don't see many great billboards out there. Lets take a brief look at the billboard industry and a few simple pointers we need to keep in mind when designing for this medium.
Monday, May 21, 2012
Is Social Media Advertising In Trouble?
As many of you are aware, Facebook recently went public on the stock market (Friday May 18, 2012) and for its first day of trading before the market closed, it was staying put at a respectable $38 and change a share. So when Wall Street opened back up on Monday today (May 21, 2012) and the stock dropped little over $4 a share to $34, a lot of people are wondering why. Is this the start of an unfortunate trend for Facebook? Read on past the jump and I'll cover why its value dropped and what exactly this means for social media advertising.
Saturday, May 5, 2012
Differentiation and Ad Agencies
The more I research the advertising industry, the more and more I run into a glaring problem: differentiation. Just how the heck can an advertising agency differentiate itself from its competitors?
Thursday, March 15, 2012
Facebook Reach; The future of Facebook advertising?
Facebook has done some major revamps to how they're handling advertising these days. One of the new 'tools' they've introduced is the "Facebook Reach Generator", or simply Facebook Reach. If you'vee got a hankering for social media advertising, you'll probably want to give this post a read.
Thursday, March 1, 2012
Stay on Target
Hi-a kiddos! We've dug into social media and other aspects of marketing and advertising, so how about the tough part? Actually identifying your target?
