Every time I hear this phrase, it causes me to emit a little girlish laughter at such a concept. Advertising by its nature is a form of deceit. When you really boil it down, advertising is just the art of tricking someone to buy your service or product through the use of aesthetics, ideologies, promises, etc. It's all about understanding your target audience and creating an advertisement that caters so well to them that they'll feverishly lap of every last bit of what your selling.
12:27 PM
Jason Sewell

