Mobile Madness

The other day I was asked a pretty important question: "What makes a good advertisement?"

Simple question right?  Well, not really.  Especially when we're talking about mobile game advertisements. There's no such thing as a formulaic approach when it comes to advertising.  

Sure you've got a checklist of points you want to hit: "Does the ad cater to the target demographic?", "Is the message clear and concise?", "Does it actually advertise the product/ service?", "Is the app it's being advertised on make sense?" all that jazz.
If you’re ready for some mobile madness and some good app monetization strategies, strap yourself in and keep reading.

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It's all about perception

Informative videos really aren't my thing, they tend to be long, boring and don't mesh well with my usual routine of 'watching' MST3K while screwing around with something else.  Then along came Mr. Sutherland and spoke some true words of wisdom.  Well not so much wisdom as it is a rarely acknowledged truth.

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