Monday, May 21, 2012

Is Social Media Advertising In Trouble?



As many of you are aware, Facebook recently went public on the stock market (Friday May 18, 2012) and for its first day of trading before the market closed, it was staying put at a respectable $38 and change a share. So when Wall Street opened back up on Monday today (May 21, 2012) and the stock dropped little over $4 a share to $34, a lot of people are wondering why. Is this the start of an unfortunate trend for Facebook? Read on past the jump and I'll cover why its value dropped and what exactly this means for social media advertising.

Saturday, May 5, 2012

Differentiation and Ad Agencies



The more I research the advertising industry, the more and more I run into a glaring problem: differentiation. Just how the heck can an advertising agency differentiate itself from its competitors?

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