10:14 PM
Jason Sewell
Hi guys, we've talked about what makes a good advertisement, so I think it's only fair to cover some stinkers too. It's human nature to seek out and relish the awful; so without further adieu, lets get to it.
Sunday, December 11, 2011
Three Awful TV Commercials and Why
Hi guys, we've talked about what makes a good advertisement, so I think it's only fair to cover some stinkers too. It's human nature to seek out and relish the awful; so without further adieu, lets get to it.
Tuesday, November 29, 2011
Bloody bad time
Often times I feel the need to blog, but I'm at a loss of what to blog about, that's when I do a little bit of surfing and I come across something that's just pretty darn silly. Namely when Guerrilla marketing somehow manages to repeat itself...
Monday, November 14, 2011
Freelancers: Negotiate the following
I've talked a lot about marketing and advertising, but pretty much haven't said a darn thing about design, despite being a key part of the title of the bog. Weird huh?
Well step back because it's time for things to change. Today not only are we going to talk design a little, but we're switching gears too. Check it out:
Sunday, October 9, 2011
Brief Thought on Product Placement
You know what bugs me? When I sit down to play a video game or watch a movie and there isn't any branding in place, or products that are clearly one thing are labeled as another. From covering the back logo of an Apple computer with a single post-it, to having the entire production filled with generic brands. It just isn't at all like the real world and it drives me nuts.
Thursday, September 29, 2011
Mobile Madness
The other day I was asked a pretty important question: "What makes a good advertisement?"
Simple question right? Well, not really. Especially when we're talking about mobile game advertisements. There's no such thing as a formulaic approach when it comes to advertising.
Sure you've got a checklist of points you want to hit: "Does the ad cater to the target demographic?", "Is the message clear and concise?", "Does it actually advertise the product/ service?", "Is the app it's being advertised on make sense?" all that jazz.If you’re ready for some mobile madness and some good app monetization strategies, strap yourself in and keep reading.
Tuesday, September 20, 2011
It's all about perception
Informative videos really aren't my thing, they tend to be long, boring and don't mesh well with my usual routine of 'watching' MST3K while screwing around with something else. Then along came Mr. Sutherland and spoke some true words of wisdom. Well not so much wisdom as it is a rarely acknowledged truth.
Wednesday, August 31, 2011
'Truth' in Advertising
Every time I hear this phrase, it causes me to emit a little girlish laughter at such a concept. Advertising by its nature is a form of deceit. When you really boil it down, advertising is just the art of tricking someone to buy your service or product through the use of aesthetics, ideologies, promises, etc. It's all about understanding your target audience and creating an advertisement that caters so well to them that they'll feverishly lap of every last bit of what your selling.
Monday, August 15, 2011
Using Contests to Your Advantage
Hi folks! Remember how last time we talked about the basics of social media marketing and its importance in the current commercial environment? In that post I mentioned that you want to engage your target audience to a degree, so lets pick up the ball from there and keep it rolling:
Wednesday, August 3, 2011
Basic Tips and Tricks of Social Media Marketing
Using social media websites like Facebook and Twitter is a great way for a company, organization, or individual to advertise or market. Not only are they high traffic areas, but they're free to use and view. And not only are they free and pretty easy to get a hang of, but millions of people uses these websites every single day of the year. That's a ton of potential clients or consumers at your finger tips all for free or next to free.
Wednesday, July 27, 2011
Blogger?
Blogger is pretty awful when it comes to customizing or controlling much of anything.
This said, I'll probably move over to Tumblr or make a Wordpress blog, so I guess keep your eyes peeled for that.
Hello World
And welcome. Throughout the life cycle of this blog we will cover not only advertising and design trends, but maybe even a few how-too's, not to mention looking at a few different companies current strategies and how they could be improved, or why they're currently so effective.
