Hello World

And welcome.  Throughout the life cycle of this blog we will cover not only advertising and design trends, but maybe even a few how-too's, not to mention looking at a few different companies current strategies and how they could be improved, or why they're currently so effective.


To help start things off, the most important thing you need to do is to look at the company, product or service.  What is your goal?  What is your image?  One of the worst things you can do is to choose a marketing strategy and style that does not fit the image of the product or company very well, or worse, is counteractive to it. 

Another important facet to consider is: "How large is the market for this product or service?"
A common follow up would normally be: 'and what does it offer the buyer as opposed to competing services or products?' however that issue in todays day and age is irreverent unless you're going up against a heavily saturated market or an industry titan.

Now more than ever, brand is everything. Setting up a unique marketing approach, strategy, and style  that is both familiar and fresh is key and will help your brand stand out against your competition.

For instance the Old Spice commercials advertised body wash for men.  A relatively unadvertised and untapped market already.  The advertisements they launched catered not only to the ideal fantasy trope of what you COULD be if you used their product, but took that concept to the extreme, even mocking it.  This generates a sort of buddy humor that the viewer/ target market (males aged 16-25) can relate to and laugh at. In a sense, the commercial is self-aware and unapologetic.
This kind of over-the-top marketing strategy is now seeing wide spread adaptation.  Take the new Scion commercial for instance and compare the general attitude, tone, and style with the above Old Spice commercial or maybe seek out a new one or two.  Both use humor and over the top mannerisms to come at the buyer and present them with a friendly and 'hip' alternative to other competing products and thus drive up sales thanks to the friendly and humerus tone.

Posted in: marketing, old spice, scion